Society and Culture is focused heavily on winning. The finite, tangible results and goals structured to be played and exploited.
This, of course, is based on scarcity. There is a finite amount of something which is to be acquired by playing the game and winning.
Thinking in terms of the Infinite Game; we play just to play.
You don't play catch with your son to 'win' you just play.
And conveniently, we all end up winning when we adopt this mindset. The game instead can be just to win a life, create a community, create fulfillment, pursue never-ending growth.
Once we remove the shackles of finite destinations and scarce goals and achievements, we can think on a plane which yields infinite abundance for all who play.
And those who think on the highest level, play the game from here.