Don't look for the way to make the most money the easiest way possible.
This isn't fucking real.
Shift your mindset from focusing on what you can gain, to what you can give.
Provide real value to people and solve real problems.
This is ultimately why businesses exist and the reason you will make any cent of money.
Think of how you would feel if you were looked at as just another sale.
Another number on a screen.
Think of your customers as a flawed human, like we all are, and you are providing something of value and service to improve their life and wellbeing.
This is an important responsibility.
Don't step all over it for the expense of easy short term exploitation and gain.
You will enjoy the result far greater for yourself as well.
- Inspired by Andy Frisella's MFCEO podcast Episode 160